Once you know what youre going to sell, its time to think about how to attract Clothing, Shoes & Accessories buyers. Here are the top tips from eBays most successful sellers.
Help Buyers Find Your Items with Keywords
Keywords are a great way to attract buyers to your listing, especially when used correctly in your Listing Title.. Listing titles are used by eBays search engine to pull up listings during a search. Use your 55 characters wisely, and try to anticipate what buyers will be searching for. Find out what is being searched right now with our list of Top Clothing, Shoes & Accessories Searches.. Be sure to include common search terms like "shoes" and "Coach," when appropriate. State important characteristics of your item- sizes, condition, style or brand, type of material, color, and exactly what it is. Of course, you should only include keywords that are relevant to the item you are selling. You can also search current and completed eBay listings to see what other sellers include in their titles.
In your Listing Description,, make sure to include both basic information and details about your item. A good description is concise, well organized, and easy to read. Create bold section headlines, bulleted lists, and be sure to restate the information featured in your title plus more details such as, estimated value, repairs, measurements, and any other interesting features. Also note if your item has been in a smoke free or pet free home-it helps assure buyers that fabrics are smoke-odor free and will not trigger any pet allergies. You can also insert photos or links to videos that highlight the unique attributes of your item. Think about your listing from the buyer's perspective. The more information you provide, the more likely the buyer will be to place a bid on your item.
If you need help figuring out the size of your clothes, visit the Sizing Guide..Below are some commonly-used terms that will help you describe the condition of your items condition:
New With Tags (NWT) or New Without Tags (NWOT) or Never Been Worn (NBW): Clothing, Shoes & Accessories that have never been washed or worn can fall under NBW. If your apparel still has its retail tags attached, you can list it as NWT. If tags have been removed, but the articlehas never been worn, it is NWOT. Any items listed under either of these should have no flaws.*
Gently Used (GU): Gently used clothing and shoes have been washed and possibly worn, but appear new and have no signs of wear and no flaws.
Excellent: Excellent condition clothing and shoes have been previously worn and have only very slight wash wear. They should still have no flaws.
Very Good: Articles that have been previously worn with moderate wash wear/fade, but no visible flaws are considered in very good condition.
Good: Previously worn Clothing, Shoes & Accessories with minor visible flaw(s) and/or significant wash wear/fade can be considered in good condition.
Fair: Previously worn apparel with significant visible flaw(s) and/or heavy wash wear/fade is in fair condition.
Poor: Clothing that is not wearable and has severe flaws/damage is in poor condition, but may have desirable and useable element(s).
*Flaws might include spots, stains, holes, tears, fabric irregularities, or problems with buttons, zippers, snaps, etc.
Showcase Your Clothing, Shoes & Accessories with Great Photos
As the saying goes, a picture is worth a thousand words! Photos are the closest you can get to putting your Clothing, Shoes & Accessories in the hands of potential buyers. A good practice when photographing clothing is to use a mannequin or, if you dont own one, a person as a model. Photographing clothing on hangers may make your item look unappealing and shapeless. If you have a closet full of clothes to sell, you can buy inexpensive plastic mannequins right on eBay! Here are some othertips on how to best represent your item:
Choose the Right Background: Use a contrasting, solid backdrop. By placing your Clothing, Shoes, and Accessories on a solid black or white backdrop, you draw a buyers immediate attention onto the item. This is easily achieved by hanging a bed sheet or placing poster board behind the item. Use a plain, colored fabric backdrop to make your item stand out. Most importantly, avoid background clutter that can distract buyers or confuse them regarding what you are selling.
Cover All Angles: Take pictures from multiple angles and distances, zooming in on important details. Make sure you highlight any labels and tags, textures, logos and patterns with a close-up picture. Zoom in to show textures. Photograph any flaws to give buyers a clear idea of what they are bidding on-this helps build a buyers confidence in your item.
Use Proper Lighting: Natural light tends to give the best representation of color-however direct sunlight can have the nasty effect of unwanted shadows. Find an area that receives indirect sunlight. Try taking your item out on a sunny day and photograph it in a shady area. If you can't seem to find an area like this, or would prefer to use indoor lighting, try surrounding your item with desk, overhead, or floor lamps. Above all, avoid using your camera's flash which causes distortion and shadows, especially if your piece is behind glass.
Add Gallery: Including a Gallery photo with your listing is extremely important for success. You can attract attention to your item with a photo next to your listings in search results. In addition, when a buyer uses "Picture Gallery" to look at search results, your listing will be shown. Your Gallery picture should be a very clear, uncluttered view of your item. Since it is the only photo visible on search pages, make sure it provides a good representation of your item.
Maximize Profits with Low Priced, No Reserve Listings
Auction style listings are a great way to create excitement around Clothing, Shoes & Accessories,, which in turn can develop into a bidding frenzy among buyers-which could result in a higher selling price for you. The keys to a successful auction style listing are to get your first bid and encourage bidders to continue bidding.
Low Starting Price: Getting that first bid is critical, as other buyers are generally more likely to jump in if they see there are already bids on an item. To do this, many sellers prefer to set an opening bid below what the item is actually worth. Try beginning with a low starting price-such as 99 cents-to jumpstart bidding activity.
No Reserve: Be careful when setting a reserve price.. Buyers may lose interest in an item if they place a bid and find it doesn't meet the reserve. Because they do not know the reserve price, they may assume the seller is simply asking too much for the item. To prevent this from happening, try listing your item with "No Reserve." Items sold with "No Reserve" typically attract more buyer interest, as buyers know that they will actually win the item if they are the high bidder.
Accept PayPal: Buyers want to know that they can pay securely when making a purchase on eBay. By accepting PayPal payments, you can build buyer confidence and help protect yourself. PayPal transfers payments to a bank account of your choice and notifies you when a payment has been received. Best of all, PayPal offers free online tools to make managing your payments easier. You can even print shipping labels and track your shipments.
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